Classic Chaos Podcast - S1E27 - Lost in the Cosmos 
#LUNC & #USTC: loved by loyal fans, but almost non-existent digital presence and stuck in the X bubble. Who needs the internet when you’ve got vibes, right? Let’s chat about why digital presence might just matter. Tune in!
https://open.spotify.com/episode/5i6CPsRuCMMAbs8J6Ojxkl?si=ea0fd52fced54ce0
1. Explanation of LunarCrush Metrics for Non-Technical Readers
AltRank™: Measures a cryptocurrency’s performance relative to others in terms of price movement, social activity, and market metrics. A lower rank means better overall performance.
Galaxy Score™: A proprietary metric assessing the health of a cryptocurrency by combining social and market metrics. Higher scores indicate stronger activity and sentiment.
Engagements: The total amount of social media interactions (likes, shares, comments) related to the cryptocurrency.
Mentions: The number of times the cryptocurrency is referenced on social media.
Creators: The unique number of accounts actively discussing or creating content about the cryptocurrency.
Sentiment: The breakdown of positive, neutral, and negative social media content about the cryptocurrency.
Social Dominance: The percentage of total social media discussions within the cryptocurrency category dominated by the token in question.
2. Terra Classic (LUNC) Popularity and Visibility Analysis
Key Observations: • Engagements: LUNC saw 292.19M engagements recently, highlighting consistent community interaction. However, engagement fluctuates widely, peaking on news days and dropping on weekends. • Mentions: 1.36M mentions reflect strong ongoing discussions, though they skew neutral or mildly positive. • Sentiment: Positive sentiment has decreased to 82%, with neutral at 60%, suggesting skepticism creeping into the community. • Social Dominance: Dropped to 0.35%, indicating that while active, LUNC struggles to capture broader market attention compared to competitors .
• Community Strength: The 400.93K unique creators discussing LUNC highlight an active, if not overly optimistic, community. Despite criticisms, LUNC remains a conversation leader among mid-cap cryptos.
Surprising Findings: • LUNC engagement spikes on governance and burn-related announcements, showing community fixation on tokenomics over innovation. • Negative sentiment often correlates with price declines and governance debates.
3. TerraClassicUSD (USTC) Popularity and Visibility Analysis
Key Observations: • Engagements: USTC recorded 72.73M engagements, substantially lower than LUNC, reflecting reduced community focus. • Mentions: 511.13K mentions reflect lower visibility compared to LUNC but still significant for a de-pegged stablecoin.
• Sentiment: Positive sentiment remains at 88%, higher than LUNC, suggesting that USTC is seen as more promising, likely due to its potential repeg narratives. • Social Dominance: At just 0.1%, USTC is nearly invisible in larger conversations .
Surprising Findings: • Despite its association with the Terra collapse, USTC retains a loyal niche believing in a repeg, reflected in consistently positive sentiment spikes during new proposals.
4. Comparison: LUNC vs. Terra LUNA 2
Key Observations: • Engagements: LUNA 2 (211.49M engagements) trails LUNC’s 292.19M, indicating LUNC’s stronger community presence despite its legacy status . • Sentiment: LUNA 2’s positive sentiment is 83%, close to LUNC’s 82%, showing comparable community trust. • Mentions and Creators: Both tokens maintain strong numbers, though LUNA 2 slightly outpaces LUNC in unique creator accounts.
Surprising Findings: • LUNC consistently generates higher engagement despite fewer creators, showing its community’s intensity.
5. Comparison: LUNC vs. Leading Cosmos Cryptocurrencies
Key Observations: • Engagements: Cosmos (ATOM) sees higher engagement (807.87M), dwarfing LUNC. Other Cosmos tokens like Injective Protocol (INJ) also outperform in terms of visibility. • Social Dominance: LUNC’s 0.35% dominance is low compared to Cosmos’s 0.85%, indicating broader adoption within the Cosmos ecosystem .
6. Comparison: LUNC vs. Top Cryptocurrencies (BTC, ETH, SOL, BNB, XRP)
Key Observations: • Engagements: BTC leads with over 41.54B engagements, ETH follows with 17B, while LUNC’s 292.19M engagements seem minuscule in comparison. • Mentions: BTC and ETH dominate mentions, with LUNC contributing a small fraction to discussions .
Insights: • LUNC struggles to gain mainstream traction. Its niche community is highly active, but broader adoption remains elusive.
7. Comparison: USTC vs. Stablecoins (USDT, USDC, DAI)
Key Observations: • Engagements: USDT leads with 5.87B engagements, while USTC trails with 72.88M. USTC’s association with collapse still overshadows its stablecoin ambitions. • Social Dominance: USDT commands 0.6%, dwarfing USTC’s 0.1%.
Insights: • USTC’s discussions often tie to its potential repeg, but it cannot compete with the scale and trust of top stablecoins.
8. Negative Comments, Reasons, and Solutions
Examples of Negative Comments: • “LUNC is a meme coin with no real use.” • “USTC repeg is a pipe dream.” • “Terra Classic is just trying to relive its past glory.”
Reasons: • Lack of meaningful technological advancements. • Lingering association with Terra’s collapse. • Overemphasis on tokenomics (burns, staking) instead of utility.
Suggestions: • Prioritize partnerships within the Cosmos ecosystem for real-world use cases. • Improve transparency and community outreach to rebuild trust. • Launch innovative features to differentiate from competitors. • Rebranding: Emphasize the revival effort while distancing from past failures. • Utility-Focused Projects: Develop applications that leverage LUNC and USTC in DeFi, payments, or other ecosystems. • Community Engagement: Foster transparency and rebuild trust through clear communication.