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To Terra Classic and the future of our blockchain.
Create user/investor journeys into Terra classic. Note the steps taken from fiat to LUNC and it’s final destination e.g staking or wallet. Note all likely fee’s and costs involved till the end of that users journey. Identify how much LUNC earns for this attracting the user & the overall cost to the user.
E.G. Bank > Cex > Fiat to crypto conversion > buying Lunc > sending to blockchain wallet or dapp > Dapp to final destination.
In this example, you could note the total amount of gas fees generated as attributable to LUNC earnings. However, additional fees should be considered part of the overall cost to the user. Not as LUNC earnings.
An understanding of how much we cost a user and earn from them will enable us to understand the overall money generation LUNC creates and its value. This can be beneficial for us to better understand our user market, our user base and it’s journey’s, and how LUNC leverages the volume its currently creating as well as ascertaining the money generation trail and it’s the final destinations and LUNCs share.
Search CEX’s reasons & criteria for delisting or not currently listing LUNC respectively.
E.g in the USA it’s reported only Kraken remains available to users who want to buy LUNC. Lets be sure as to why. You could search for old CEX announcements and make a list of the reasons they suggested, perhaps old conversations in LUNC groups might have some input from the group speaking with CEX’s currently or if you have access to the private CEX groups that a group of stakeholders currently have and are willing to share this information too. You may also, as a LUNC stakeholder reach out to CEX’s direct yourself and without seeking permission and request this information if they are willing to share.
Let’s aim to have as many of these reasons listed as possible and relevant to as many countries as possible.
List out all official media channels, presence, communities, domains, and points of reference that we know of that Terra Classic owns, is an imitation of or is owned on behalf of Terra Classic.
With unbiased eyes, create a fair imagine of Terra Classics appearance as a blockchain to new and old investors. What image do we present? Are you able to find all the key metrics you want to see when buying a new coin? What sentiment follows us? What would been seen as our strengths? What are the key reasons investors do or don’t buy LUNC? Whats our most popular product that our investors brag about the most? What kind of chain do we appear to be, whats our current identity (Payments, remittence, data sharing, gaming chain, real world transactions, store of value, meme chain, large transaction chain, farming chain etc) ?
These are only suggestions and the target is to create a fair reflection of Terra Classic as though you as on the outside looking in. This can be done in your own way and you do not need to answer the questions listed above.
Understanding how we appear compared to how we’d like to believe we appear, will help us to better understand the image we do or don’t present and also the differing views and appreances we have to our International communities. For example, in Asia a dark history is often tough to wash off.
Are we achieving this and winning back confidence across all markets? Are we all cohesive on the currently Terra Classic model and appearance we have implemented, and is this what we are hoping to project? These are some general questions that this part of a report may help us to answer and analyse later.
Listing official and unofficial influencers, journalists, reporters, press and news release forums, platforms & outlets etc.
If they are paid, please just note they are paid, you can add more details on this if you wish. This can help us to better understand where narratives form, where narratives are created & pushed, as well as understanding the overall efforts of Terra Classic promotion to date.
List any previous or current marketing campaigns and promotions. If you can details of any obvious results or reactions, success’s and failures or anything of note, that would be fantastic.
Please note, these are only ideas and not absolute suggestions for works that must be done. There’s no particular order either and no instructions, just suggestions on my part, please also do the same and add what you’d like to see and reasons if you like.
I’ll add an example I have soon. It can just be a basic table, bullet points, some spicy visuals/graphics (flow chart etc), step by step written sentences, spreadsheet etc.
If you meant advertised, as in, for potential users, this is only for us to document. Just adding examples here would be great for now. We aim to receive as much input as possible and will consider how to compile everything further down the line. There are are no set rules.
For something like ‘user journeys’ the more creative and “Defi” while still realistic, the better. This could be your own or one you have considered or another your familiar with from others user experiences your familiar with or outside sources. You could use YouTube or Medium for sure if someone has already done this, I would just check the info is up to date and amend but I think that would also be helpful. Just imho.
Adding for consideration: A New Users Journey; A route I took myself, Using Revolut Metal Tier Fee’s and Binance Regular User Tier Fees. Revolut is “on ramp” used due to U.K restrictions, as “best known available route”, for me personally.
Journey : Fiat in bank > Cex > LUNC Dex > 1 buy > 1 sell > Staking with 1x Val.
(Note Gas fees inflated; Slippage consideration 1%)
(Note Gas fees inflated, true break even requirement: 9.103605% in given example)
66 LUNC x 0.00005825 = $0.0038445c Total LUNC earnings on this route. Price source: Binance
Further note:
Journey starts from Fiat in bank.
New User = New Money.
Existing holders = New Money, therefore considered New User, if taking a similar/same journey.
